Why Flodesk Is the Only Email Marketing Platform I Trust to Grow My Business (and Why You Need It in 2025)

If there’s one thing I swear by as a content strategist, creative, and business owner juggling a whole lot… it’s this:

Email marketing is the ONLY platform you actually own — and the only platform that consistently converts.

Not Instagram.

Not TikTok.

Not whatever new app we’re trying not to roll our eyes at.

Email.

And if you’re not using email to grow your business? You’re leaving money on the table every single day. I don’t say that to scare you — I say that because I’ve lived it. I’ve seen the difference. I’ve experienced what happens when you stop depending on social media algorithms and start building direct relationships with the people who actually want to hear from you.

And if you’re gonna do email marketing, you need a platform that doesn’t stress you out, doesn’t make you feel like you need a tech degree, and doesn’t make everything look like the same boring template we’ve all seen 50 times.

You need Flodesk.

And with Flodesk’s brand-new pricing model + expanded integrations rolling out, this is honestly the best time to finally start taking email seriously.

Let me break it down.

Flodesk is evolving — and it’s leveling the playing field for small businesses

Flodesk did not show up quietly for 2025. This new pricing model? Yeah… it’s a big deal. And honestly, it’s about time the small-business girlies, the creatives, and the entrepreneurs who are out here doing everything get a platform that was truly made with us in mind.

Their mission? Make the playing field fair for small businesses.

Their vision? Turn ideas into actual brands.

Their promise? Help you communicate beautifully — without limits.

Because that right there is why Flodesk stands out. They’re not out here trying to be some messy “all-in-one” tool with a bunch of features you’ll never touch. They stay in their lane — and they do it extremely well.

Clean, elevated, simple email marketing that actually converts.

And with the new pricing and all these new integrations? They’re doubling down on making email easier, smarter, and way more aesthetic for businesses like ours.

The “Trust Recession” is real — and email is how you rise above it

We’re in a digital era where people don’t trust anything.Every scroll feels like an ad.Every post feels like someone is selling something.Every algorithm change makes it harder to actually reach the people who want to hear from you.

But email? It cuts through all of that.

This summer during my Coworking & Content campaign, my conversions from email were over 60% — SIXTY. Meanwhile, social media conversions weren’t even close.

Why? Because email is where people slow down, listen, and trust you.

I don’t just send sales emails. I send:

• Quick marketing tips inside my weekly newsletters

• Announcements about new podcast episodes

• Behind-the-scenes of what’s happening in my agency

• Launches and promos for my offers

• Educational content that builds authority
  

So when I sell something, my audience isn’t shocked. They’ve been nurtured. They trust me. They know I’m not here just to make a sale — I’m here to support them.

And that’s the power of email. That’s why conversions go UP when you stop relying on social and start building direct communication.

Why I chose Flodesk over every other email platform

I’ve used enough platforms to know that most of them are either too complicated, too ugly, too “corporate”, or trying to be everything for everyone. Flodesk is the opposite.

Straightforward. Simple. Beginner-friendly. And honestly, beautiful.

Flodesk believes good design isn’t superficial, it’s strategic. The way your brand feels inside the inbox matters.

When your emails look polished, intentional, and aesthetically aligned with your brand?People pay attention. People trust you faster. People buy.

Flodesk’s new features and integrations are exactly what small businesses have been needing

Let’s talk about two of my favorite Flodesk upgrades — because Flodesk has really been working to make their tool easy to use and integrate with some of the most commonly used tech tools.

1. Canva integration

This has been a complete game-changer. Because you can literally import your graphics straight into Flodesk without even leaving Flodesk. I love that you don't have to worry about exporting and downloading which makes it super easy to create branded emails.

2. ManyChat integration

This one right here is EVERYTHING. I use ManyChat for my DM automations on Instagram, and being able to sync people from ManyChat straight into Flodesk workflows is a WIN because it connects my social funnels to my email funnels seamlessly.

What makes Flodesk REALLY stand out in the Marketplace

Flodesk is Simple to Use

You don’t need to be a tech expert to learn how to navigate Flodesk and you don’t need a whole weekend to figure out how to set up your first workflow. Flodesk is intuitive. Everything is drag-and-drop. Everything makes sense.

Flodesk has beautiful, high-converting templates

Not the basic or generic looking templates from 2006. Flodesk gives modern, elevated, clean.

Your emails feel like your brand and are fully customizable. Not to mention, you can create your own customizable templates for you brand that you can reuse over and over again rather than starting from scratch.

Affordable new pricing

As a small business owner, it can be difficult juggling multiple subscriptions. Their new pricing model makes it easier to start and easier to grow without feeling punished for having a growing list. I love how Flodesk really highlights on supporting small businesses as they grow and so now you are able to still have a fully loaded email service provider without breaking the bank.

How Flodesk helped me make more money in my business

Every time I launch something, email is the reason it converts.Whether it’s my Coworking & Content events, my digital products, my services, or my collabs; most of my sales don’t come from social. They come from the people on my list who already trust me.

Here’s exactly how Flodesk supported that:

1. I send consistent value

My audience looks forward to receiving my newsletters. Why? Because they are always offering a quick win. Whether it's something I've learned in business that week, or me sharing my long form podcast episodes, or sharing a new resource. I focus on sending value even when I'm not launching so my audience doesn't just feel like a dollar sign.

2. Automations run quietly in the background

As a side-hustling entrepreneur, I solely rely on systems. I am always marketing my lead magnet and do not have the time to manually send an email when someone opts in. Which is exactly why I love the automations within Flodesk. I don't have to worry about if new subscribers got what I promised to deliver. New subscribers are nurtured automatically and my workflows keep my business moving even when I’m not online.

3. Everything looks like my brand

When your emails feel premium and cohesive, your business feels premium and cohesive.

That elevates your entire customer experience and people pay for that. Which is another reason I love Flodesk because I can easily add my logo, brand colors, or even my custom signature to give it a personal touch.

If you’re ready to stop depending on social media, start with Flodesk

If Instagram disappeared tomorrow, most businesses would disappear with it. Don’t let that be you. Start building your list. Start nurturing your people. Start converting consistently without fighting algorithms.

Flodesk makes email marketing actually easy. Actually beautiful. Actually profitable.

And with the new pricing model + expanded integrations? This is the most powerful and beginner-friendly email platform on the market right now. Period.

If you’re ready to finally make email a non-negotiable part of your marketing strategy, you can start here:

Start Flodesk on Me!

(Use this to lock in the new pricing and start building your email list the right way.)

Disclosure: I’m a proud Flodesk Partner, which means I may earn a commission if you sign up using my link — at no extra cost to you. As always, everything here is 100% my real experience.