The Content Lab is best for service providers who want to create their own content with confidence. You'll learn what makes content work, create it yourself, and get feedback so every post gets better.

The Content Lab is not designed for influencers who want to grow a following or secure brand partnerships. It is specifically for people who use marketing to promote a business or service.However, it can be a great fit for content creators who create content for other business owners and want to strengthen their marketing knowledge, improve their services, or attract more clients.

Inside The Content Lab, you’ll learn the different content topics only, for example: hooks, talking-head videos, B-roll, carousels, storytelling, content that converts viewers into leads, and repurposing one piece across platforms. Each month we study one concept, break down why it worked, and you create your own version.

Two live calls each month. Lab Session: we deep-dive one content concept, analyze why it performed, and I teach you how to create it. Hot Seat Audit: you bring the content you created and get it audited live.Your membership also includes:Replays of every live sessionAccess to our private communityTemplates and practical resourcesExclusive events and opportunitiesOngoing support when you have questions or get stuckYou don’t have to figure out how to create content by yourself. The Content Lab gives you a place to learn the strategy, implement it, and receive support throughout the process.

All live session recordings are uploaded to the classroom, so you can watch them on your own schedule and refer back to them whenever you need to.While attending live gives you the opportunity to ask questions and work alongside the community, you can still benefit from the membership if you cannot attend every session.

Two calls a month plus the time to create the piece you learned in the Lab Session. The audit only works if you bring content, so plan one focused block each month to create it.

No. The Content Lab is not a done-for-you content creation or social media management service. You’ll receive the strategy, tools, guidance, feedback, and accountability you need to create and market your content more effectively.You create it; we teach and audit it. If you'd rather have it done for you, book a Content Day.

You do not have to sit there trying to figure everything out by yourself. You can ask questions during our lab sessions, bring it to the Hot Seat Audit, or post your question inside the community for additional support.